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Walker Books Group
EVP and Commercial Director
Julia is responsible for building new business and global opportunities for the Group Rights and Development division at Walker Books. She is part of a global team committed to shaping Walker Group properties and products in the development, exploitation, marketing, and sale of auxiliary media rights. Julia joined Walker in 2010 as Marketing, Brand and Licensing Director, following 12 years at the BBC where she held a number of senior posts, including Children’s Commercial Director at BBC Worldwide.
The Power of Brand Partnerships
Everyone wants to monetise their IP, and brands have huge value. Building brand partnerships leverages brand exposure to mutual benefit. Sometimes it’s about money, but often it’s about the power of partnership to extend the reach of the brand. How do you make your brand appealing for partners? What are the touch points? And how can you think outside the box to generate indirect revenue as well as beneficial exposure.
Don’t Forget the Creator
Taking the popular picture book 'Claude', we explore the creator's perspective on developing a book for TV and beyond. Adaptation for TV is creatively demanding as well as a commercial challenge. Hearing from Author, Publisher, Producer and Broadcaster the session will explore how each stakeholder approached the key creative issues in translating Claude form page to screen.