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Viacom CBS Networks International (VCNI)
EVP, Kids & Family
Jules Borkent is Executive Vice President, Kids & Family for Viacom CBS Networks International (VCNI). In his role as brand lead for Nickelodeon International, Borkent is in charge of all aspects of content and business operations, overseeing brand and content management and strategy, acquisitions, production development, creative, and multiplatform for Nickelodeon branded channels and platforms internationally.
Prior to Borkent’s current role, he was Executive Vice President, Content and Network Strategy for Nickelodeon International, a role he assumed January 2017. Previously, Borkent was Senior Vice President of Global Acquisitions and International Programming, Nickelodeon, Viacom International Media Networks (VIMN), which he assumed in 2008. In both roles, Borkent was responsible for leading global acquisitions for Nickelodeon, as well as programming strategies for Nickelodeon International. In close alignment with Nickelodeon U.S., Borkent established the international programming council, which he continues to oversee in his current role. Borkent also continues to manage a multi-million-dollar content investment across kids and family programming.
Prior to that, Borkent was Vice President of Programming for Nickelodeon International, based in London. He was responsible for Nickelodeon’s global programming and acquisitions strategy, with an emphasis on liaising with local programming heads to coordinate and develop pan-regional deals for Nickelodeon’s localized channels across Europe. In addition to acquisitions, Borkent also managed programming activities for Nickelodeon’s international channels.
Borkent joined Nickelodeon in 1998 as the Director of Programming and Acquisitions for Nickelodeon Europe and Africa where he was responsible for local acquisitions and various pan-regional programming initiatives and productions.
Born in The Netherlands, Borkent holds a Master’s Degree in English & Literature from University of Nijmegen, Netherlands. Borkent lives in New York City.