Please note: this profile is now part of an archived conference and information may be outdated.
Head of Sales
Jon Benoy heads up partnerships at WildBrain, the DHX Media owned Multi-Platform Kids Network dedicated to connecting content owners with advertisers on platforms such as YouTube, Dailymotion and others. WildBrain create and manage videos for kids from 2-10 years old and generates approximately four-billion minutes of watch time monthly. Jon started his YouTube career at Base79/Rightster where he was responsible for sports partnerships and set up the FLOW parkour network. Since joining WildBrain he has been instrumental in bringing new brands onto the platform, helping kids content owners navigate the world of channel management, branded content and ad-campaigns.
The Changing Face of Production
The rise of digital is changing the media industry daily and production companies are increasingly considering digital platforms as an integral part of their distribution strategies. Furthermore, the last decade has seen the creation and growth of a large sector within the industry delivering digital content exclusively. The gap between creator and consumer is fast closing with platforms such as YouTube allowing creators with no production experience to reach audiences of millions. With viewing figures far eclipsing traditional linear programming, how has online entertainment changed the way content is delivered? What has the impact been on traditional routes to market…
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