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Head of Licensing
John Vasta has worked in the consumer products business for over 12 years, building programmes for world-leading consumer properties.
As Head of Licensing at Bin Weevils, the BAFTA award-winning website for kids 6 to 12, Vasta is responsible for leading the consumer products licensing programme for one of the most popular digital brands for kids in the UK.
Bin Weevils licensing business has experienced significant growth since Vasta joined the company in 2011, with now over 20 licensed partners signed up to the franchise in the UK. Licensed partners have been secured in all major category areas including toys, publishing, trading cards, apparel, accessories, homewares and food.
Prior to Bin Weevils, Vasta was UK Licensing Director at Nickelodeon UK, where he built successful licensing programmes for key properties including ‘Dora the Explorer’ and ‘SpongeBob SquarePants’.
Vasta has also held senior licensing roles at Fox Kids Europe in London and Gaffney International, in Melbourne, Australia.