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John McVay OBE


Chief Executive

As Chief Executive of Pact, John has extensive experience of policy development, contributing to many UK government and international policy fora and maintains excellent relationships with all major political parties and the devolved assemblies and parliaments. He is a member of the Creative Diversity Network and the Creative Industries Council (CIC) and is the industry lead on the CIC sector deal recently agreed with the UK Government.  John chairs the UK’s digital single market campaign and is the UK rights spokesperson for the Creative Coalition Campaign.