Please note: this profile is now part of an archived conference and information may be outdated.
IP Creative Consultant & Brand Strategist/Executive Producer, Children’s & Narrative Media
John Lomas-Bullivant is the Founder of Kickback Media, a children’s IP consultancy and creative agency which helps media businesses understand how to create and develop content and brands that can move from one medium or platform to another. John has over 25 years’ experience in children’s media, working at senior executive level at Bloomsbury Publishing, Fireback Entertainment, TV-Loonland, Pearson Television and HiT Entertainment. John was one of the first European media executives to espouse a 360-transmedia approach to content creation as far back as 2002 when he set up Kickback Media, which was founded on the principle ‘character is king, not the medium’.
Tuesday Workshop: Pitch Perfect
For newbies and old timers! An interactive workshop about how to pitch, who to pitch to, which markets to attend, and the best ways to sell yourself and make your project sizzle – not fizzle.
Case studies in overcoming the creative, user and strategic challenges of taking a brand across multiple platforms, from TV and on-demand, to books, apps, toys and beyond.