Please note: this profile is now part of an archived conference and information may be outdated.
Managing Director, Kickback Media, Co Founder
John Lomas-Bullivant founded Kickback Media in 2002 and was the first European Children’s Media Executive to espouse a Transmedia approach to content creation with the mantra of ‘Character is King not the Medium.’ With over 25 years’ experience in children’s media and experience gained at Senior Executive level at Fireback Entertainment, TV-Loonland, Pearson Television and HIT Entertainment, John has recently co-founded Dynamite, a new IP agency designed to help all children’s media companies take their existing IP beyond its launch medium and advise new businesses on how children’s IP can deepen engagement with consumers and audiences and grow their business.
Taking a transmedia media approach to content is often talked about but means many different things to many different people. Using case studies and expert opinion, the Transmedia Journeys session will shed light on what a real transmedia experience should feel like for the end user and whether this requires…