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John Lomas-Bullivant

Dynamite

Managing Director, Kickback Media, Co Founder

John Lomas-Bullivant

John Lomas-Bullivant founded Kickback Media in 2002 and was the first European Children’s Media Executive to espouse a Transmedia approach to content creation with the mantra of ‘Character is King not the Medium.’ With over 25 years’ experience in children’s media and experience gained at Senior Executive level at Fireback Entertainment, TV-Loonland, Pearson Television and HIT Entertainment,  John has recently co-founded Dynamite, a new IP agency designed to help all children’s media companies take their existing IP beyond its launch medium and advise new businesses on how children’s IP can deepen engagement with consumers and audiences and grow their business.

John's Sessions

Toy Story

14 April 2016, 10:15am-11:15am
Club Room

Exploring the increasing importance of story in new products in the toy world. Find out how ‘story and character’ are becoming an increasing part of the product development and marketing process for toy companies new IPs. Does the existence of YouTube, together with the less regulated digital broadcasters such as Amazon…

Keynote: Mothercare's Retail & Character Licensing Insight

14 April 2016, 9:30am-10:15am
Club Room

The power of character IP to sell product at retail is well established. However understanding what type of character IP, whether Publishing, Television or Film, and how it needs to be presented to retailers has never been more important for media and publishing companies. This session will provide a key…

Publish or Perish? The Future of Children's Publishing through to 2020

14 April 2016, 11:30am-12:30pm
Children’s Hub

How will the children’s book publishing industry develop during through to 2020 – and what will this mean for the wider children’s media market? Will the UK sector continue to consolidate or can new entrants flourish? Can the UK maintain its strong position in an increasingly international market? How will…

How does Publishing IP become Broadcast & Licensing IP?

14 April 2016, 4:00pm-5:00pm
Children’s Hub

Transforming a book into a TV series is both a creative and financial challenge.  But it can have significant commercial upside. Using live case studies Technicolor’s Alison Warner, VP, IP Sales, Acquisitions and Co-Productions, outlines the creative and commercial journeys of family adventure property 'The Deep' and pre-school property 'Chamelia'.…

Licensed and Non-Author Publishing - What do Publishers Want?

14 April 2016, 2:30pm-3:30pm
Children’s Hub

What makes a non-author driven, media property appealing to publishers? Emily Campan, Penguin Random House Licensed Publishing and TV Development Executive, Katie Price, Hachette Children’s Licensing Director and David Maybury, Media Development Director at Scholastic look at how and when publishers are interfacing with media companies and engaging in non-authors ideas…

Who Needs Broadcasters?

14 April 2016, 1:00pm-2:00pm
Children’s Hub

With the advent of YouTube, media companies now have a unique opportunity to bypass broadcast and connect directly with consumers. Christopher Skala, Co-Founder & CEO, TaDaKids Ltd, who have recently launched the first tranche of a portfolio of 16 YouTube Pre-school Channels, gives his views on what this kind of…