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John is a freelance content strategist and producer with more than 20 years experience. Recent work includes a new strategy and relaunch for Al Jazeera Children’s Channel, new strategy and digital reboot of Peppa Pig and new branding and relaunch for licensing giant CPLG. He is currently working on the redevelopment of a major global pre-school brand. He was Digital Director at Kids Industries for two years, and before that John was at the BBC, where he worked across radio, TV and interactive, including two years as interactive exec producer for CBeebies.
Inflection Points: Are kids the new mobile? Dylan Collins (@MrDylanCollins), CEO of SuperAwesome, delivers the CMC Opening Keynote 2014 Read the session blog SuperAwesome is Europe’s number 1 marketing platform, reaching 30 million children a month, and it's still growing. Dylan is a serial entrepreneur, sits on the board of one of Europe’s busiest animation companies (Brown Bag Films), and is a Partner advising on investment with Hoxton Ventures. A marketing platform that specifically targets children might make Dylan the Don Draper of kids to some, but his ideas on sustainable business in the rapidly changing kids’ landscape address vital industry concerns. Does the…