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Turner – Cartoon Network
VP, Cartoon Network Enterprises EMEA
Johanne Broadfield is Vice-President of Cartoon Network Enterprises for Turner EMEA. Working in conjunction with the global Turner CNE team, Johanne develops and directs brand extension strategies across all categories of licensing for Cartoon Network’s franchise brands in Europe, the Middle East and Africa. She oversees a business unit responsible for product licensing, promotions, publishing, home entertainment, themed entertainment, live events and retail development. Johanne joined Turner in February 2014 from Mattel, where she held various leadership positions in the consumer products division during her ten-year tenure, including Senior Director for Continental Europe and Senior Director for UK, Eastern Europe and Canada. She also headed up the Fisher-Price consumer products division in EMEA.
Is your IP Ready for Licensing?
Consumer goods licensing can deliver valuable revenue streams and added exposure for your content. Learn what it takes to have your IP turned into toys, apparel and other high-street products.
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