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Joao Paulo Jardim

Viacom International Media Networks UKNEE

Head of Kids Viewer Insights

Joao Paulo joined Viacom International Media Networks (VIMN) in December 2018 as Head of Kids Insights for the UK, North & Eastern Europe. In his role, he is responsible for providing a full audience insight service (kids and parents) for Nickelodeon, Nicktoons, Nick Jr., Nick Jr. Too and Milkshake! on Channel 5; including linear, VOD/SVOD and digital strategy, brand health, marketing effectiveness and competitor/market intelligence, as well as carrying out programme and pilot testing. Jardim has over 10 years’ experience in Kids TV and Kids & Family Audience research and insights, having previously worked for Disney and CITV.