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Joanne Cliff

Platypus Research

Managing Director

Joanne Cliff

Psychology graduate Jo is a highly experienced child, youth and family researcher having specialised in designing qualitative and quantitative research for this audience for 16 years. Jo works with clients in the media, FMCG and education sector to ensure the needs of young people and their families are successfully integrated into product, programme and services design.  She has worked with large brands such as Nickelodeon, Unilever, ASDA and AQA as well as new business start ups such as Dry Like Me which are now a successful global product.

Jo set up Platypus Research 9 years ago and now heads up a team of specialist researchers, giving clients the benefit of their niche specialism and ability to adapt methodologies to suit the market when fulfilling briefs and conducting assignments. From a personal perspective Jo is a very proud mum to a 16 year old, 6 year old and 4 year old and never gets bored of spending time with kids at home and at work!