Jo Redfern

Making It Live

07 July 2016, 2:10pm-3:10pm
HUBS The Stage

What building blocks do you need to have to create content within the live space? An existing brand?  Considerable financial backing?  Or just a good idea? This session explores the benefits of brand extension in the live event space, and the opportunities and challenges of creating new and original live content.  How successful can you be at drawing a children’s audience away from a screen or enriching the brand experience in the real world? Whether you’re a content creative thinking of branching out into live events, or you have an idea that could be best realised in a non-screen environment, our expert panel will…