Jo Redfern
24 Watts
Global Brand Director
Jo is a leader in children’s media, specialising in IP development & content strategy for brands that combine entertainment with education and that exist primarily on YouTube, Social Gaming (Roblox etc) and Social Media channels. She is also Exec Producer of Cozmo & Friends, a new kids brand launched in the ‘Metaverse’, and is co-host of the Kids Media Club Podcast.
Jo's Sessions
Preview - The Future of Education?
There’s been a trend growing for a while that sees kids and young people search for information and learning online, outside of their formal schooling. For a myriad of reasons they’re looking to the internet for everything from information on finance (What is a mortgage, how much is the average…
Learning: TikTok & YouTube - The Future of Education?
Educators on TikTok & YouTube have taught us a valuable lesson, that learning should be fun. We speak to creators and experts about how ‘#learning’ has engaged kids in new ways.
