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Jo Redfern

BBC Children's

Brand Manager

Jo’s career in media spans almost 20 years from Choices Video to BBC Children’s and has included marketing/brand roles that have seen her work with Peppa Pig, WWE and Disney TV brands along the way. Her current role includes looking for different ways to engage and inspire the BBC’s younger audience, whether through partnerships, licensing or via innovations in delivery such as AR. Additionally, with learning at the core of the BBC’s remit the issue of how it might scale internationally is of particular interest to Children’s.