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Jo Cliff

Platypus Research

Managing Director

Jo Cliff, Managing Director – Platypus Research

Jo started in market research 14 years ago and, fuelled by her Psychology degree she realised early on that her true passion was in child and youth research. After starting child and youth research departments at Quaestor and Dubit she set up her own agency, Platypus Research which has grown rapidly in 6 years to have 8 specialist child and youth researchers. Jo has worked with many clients in the media sector including Channel 4, Disney, BBC, Nickelodeon and CSCM.