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Jo Cliff
Platypus Research
Managing Director
Jo started in market research 14 years ago and, fuelled by her Psychology degree she realised early on that her true passion was in child and youth research. After starting child and youth research departments at Quaestor and Dubit she set up her own agency, Platypus Research which has grown rapidly in 6 years to have 8 specialist child and youth researchers. Jo has worked with many clients in the media sector including Channel 4, Disney, BBC, Nickelodeon and CSCM.
Jo's Sessions
Research: Kids and Co-viewing. Is it a screen thing? (rpt)
Session Blog We’ve conducted a 360 degree investigation into kids’ co-viewing behaviour. This will show, from a kids perspective, their favourite and most common interactions with TV and social media, what they’d like to be able to do more of, how this changes from younger to older kids and how…
Research: Kids and Co-viewing. Is it a screen thing?
An up to date, real life portrayal of what ‘co-viewing’ means in the context of kids’ lives today and what the implications are for kids’ media content in the future.
