Please note: this profile is now part of an archived conference and information may be outdated.
‘Children’s School’ Manager
Jessica works at Children’s IKEA as ‘Children’s School’ Manager. She ensures that all IKEA’s co-workers who work with children’s products, around the world, have the right knowledge to be able to develop and produce safe products and to create safe room sets. She joined IKEA in 1998 and has facilitated many different training programmes within the company. Before joining Children’s IKEA Jessica worked as a packaging engineer at IKEA, developing smart packaging solutions that can still be found in the IKEA store.
Emotion Sells! Unlocking the Power of Family and Reading
This panel of consumer insight experts will share a range of methodologies and data sources to inspire new collaborations between publishers and brand owners. Dr Barbie Clarke, Managing Director, Family, Kids & Youth and Jessica Bondesson, ‘Children’s School’ Manager, Children’s IKEA share some of the methodology used to feed the 80-strong Children’s team at IKEA responsible for delivering products using co-creation between children and the team. Alison David, Consumer Insight Director, Egmont shares research into where reading sits in family life and suggest how the emotional power can be harnessed. Duncan Shearer, Client Services Director, Seymour uses shopping basket analysis to show how…