Please note: this profile is now part of an archived conference and information may be outdated.
Let Toys Be Toys
Jess is a freelance web editor, mum of two, and campaigner with Let Toys Be Toys, a grassroots, parent-led group calling on retailers and publishers to drop ‘Boys’ and ‘Girls’ labels and allow children to choose their interests for themselves. Fourteen retailers and 9 publishers have dropped gender labels or committed to do so since the volunteer-run campaign launched in 2012. Perhaps more importantly, the group has helped raise the volume of debate about the effects of gender stereotyping on children.
What Are Little Girls Made Of?
Can children’s preschool programmes change cultural attitudes towards women by exposing young boys and girls to gender equality? Has children’s programming fostered unflattering views of women and the disrespectful attitudes it can create in society, as well as how women view themselves? How responsible is the children’s content industry for…