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Jess Day

Let Toys Be Toys

Campaigner

Jess Day

Jess is a freelance web editor, mum of two, and campaigner with Let Toys Be Toys, a grassroots, parent-led group calling on retailers and publishers to drop ‘Boys’ and ‘Girls’ labels and allow children to choose their interests for themselves. Fourteen retailers and 9 publishers have dropped gender labels or committed to do so since the volunteer-run campaign launched in 2012. Perhaps more importantly, the group has helped raise the volume of debate about the effects of gender stereotyping on children.

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