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Jenny has 10 years experience in events and marketing that focusses on the children and family market. She was previously the Festival Director for the UK’s largest children’s festival, LolliBop with an attendance of 45,000 people. Within this role she secured and directed sponsorship activations with multiple high profile family brands. She has also looked after licensed IP events for Hello Kitty and Mr. Men Little Miss as well as conceptualising bespoke kids concepts for boutique brands such as Festival Number 6.
Making It Live
What building blocks do you need to have to create content within the live space? An existing brand? Considerable financial backing? Or just a good idea? This session explores the benefits of brand extension in the live event space, and the opportunities and challenges of creating new and original live…