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Head of Marketing & Business Development
Jenny has substantial experience in producing and marketing live events for children’s focused IPs and brands. She was previously Festival Director for large-scale family festival LolliBop. As well as attracting 45,000 visitors, Jenny was responsible for commercialising the event through high-profile experiential brand partnerships with the likes of John Lewis, H&M and River Island.
In more recent years Jenny co-founded award winning family clubbing concept Rave-A-Roo, which regularly plays host to sell-out events at the iconic Ministry of Sound as well as other renowned venues across the country, including Southbank Centre, Eden Project and Wilderness Festival.
Jenny is currently the Head of Marketing and Business Development at SGA Productions – a creative agency specialising in family focused events. Here she secures SGA’s engagement in producing and delivering experiential campaigns for brands. She also scopes out revenue opportunities with the organisation’s live licenses such as Aardman Animation’s (Wallace & Gromit and Shaun the Sheep) and, most recently, Smart Study (Baby Shark).
Report – Staying Local
This session asked what is the place of local drama - in a world where the streaming ‘giants’ are able to throw huge resources at international stories? The key question put to panel experts was how ‘kid focused’ drama can flourish during times of change. Takeaway: Children need and have…
Report – Resetting the moral compass
In April 2019, the Department for Culture, Media and Sport published the White Paper on “online harms”. This session questioned whether we are finally resetting the dials on the internet to make it truly friendly for children and families. Considering high-profile cases, such as the tragic death of Molly Russell,…
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