Head of Insight
As the Head of Insight at Kids Industries, Jelena uses research as a tool to craft strategies for children and family propositions, with the briefs she is solving ranging from getting children inspired by the natural world through a physical-digital product, to deciphering fandom for a young adults brand to developing merchandising and digital strategies. Brands she has worked on include Xbox, WWF, Star Wars, Cartoon Network, PJ Masks, Warrior Cats, Premier League, BBC Worldwide and others.
CMC Update 24 June 2019 - Exploring The Range Or People And Content At CMC 2019
CMC Update 21 June 2019 - Policy & Strategy, First-timers, Learning and discounted tickets.