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Head of Insight
As the Head of Insight at Kids Industries, Jelena uses research as a tool to craft strategies for children and family propositions, with the briefs she is solving ranging from getting children inspired by the natural world through a physical-digital product, to deciphering fandom for a young adults brand to developing merchandising and digital strategies. Brands she has worked on include Xbox, WWF, Star Wars, Cartoon Network, PJ Masks, Warrior Cats, Premier League, BBC Worldwide and others.
CMC Update 10 June 2021 - Video Preview - Perspective On The Golden Rules Of Success In Kids' Music