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Jelena Stosic

Kids Industries

Head of Insight

As the Head of Insight at Kids Industries, Jelena uses research as a tool to craft strategies for children and family propositions, with the briefs she is solving ranging from getting children inspired by the natural world through a physical-digital product, to deciphering fandom for a young adults brand to developing merchandising and digital strategies. Brands she has worked on include Xbox, WWF, Star Wars, Cartoon Network, PJ Masks, Warrior Cats, Premier League, BBC Worldwide and others.