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Head of Insight
Jelena is the Head of Insight at Kids Industries, a full service agency focused on engaging children and family audiences. For nearly ten years, she has used research as a tool to craft strategies for family propositions, with the briefs she is solving ranging from getting children inspired by the natural world through a physical-digital proposition, to deciphering fandom for a young adults publishing brand to defining the global merchandising strategy for a range of the biggest entertainment IP. Brands she has worked on include Xbox, Star Wars , Cartoon Network, PJ Masks, Warrior Cats, Premier League, BBC Worldwide and others.