Since its inception, Jayne has been an active member of the Children’s Media Foundation, establishing and responsible for the All Party Parliamentary Group for Children’s Media and the Arts and generally keeping the needs of the children’s audience in the minds of politicians. But that’s not her day job. She is in fact a writer. She has developed and written for most formats: from animation to radio to app to picture book to live action feature to museum interpretations and podcasts for all ages. She likes to write stories that ‘put the grr in girl, the art in fart but mostly give kids a hug’.