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Jay Mills

KidsKnowBest

Research Director

Jay Mills

Jay joined KidsKnowBest as Research Director in March 2020. Before he moved agency-side, Jay spent 8 years providing in-house research for the likes of Time Warner, The Walt Disney Company, Discovery Networks and National Geographic.
While at the networks, Jay saw the media landscape change alongside the shift in how content was consumed. As he worked with in-house stakeholders and agencies, Jay experienced the evolution of research methods in creating and delivering screen-led IP.
Jay joined KidsKnowBest to continue working in the rapidly evolving kids media space. He is focussed on developing innovative services and research tools to support brands reach and engagement with family audiences.