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Jay Mills


Research Director

Jay Mills

Jay joined KidsKnowBest as Research Director in March 2020. Before he moved agency-side, Jay spent 8 years providing in-house research for the likes of Cartoon Network, Warner Brothers and The Walt Disney Company. While at the networks, Jay was surrounded by incredible animated content and saw first hand the continued importance of animation in family households.

Jay joined KidsKnowBest to continue working in the rapidly evolving kids media space, and more recently has produced Netfiles 3.0 – an in-depth study profiling the video-on-demand viewing habits of 12,000 children in 6 markets.