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Jamila joined CITV in September 2004 as CITV Administrator. Over the past 7 years, her role has expanded to Programme Manager, overseeing all acquisitions and commissions for the channel. Jamila worked on the launch of the CITV channel in March 2006, which consistently holds its place as the UK’s highest rating commercial children’s channel. She has worked across shows such as ‘Horrid Henry’ and multi-award winning preschool series, ‘Bookaboo’. Previously Jamila worked on the distribution side of the media industry.