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Jamie Macdonald is a global leader in games development having been responsible for such innovative products and franchises as EyeToy:Play, SingStar, EyePet and the ground-breaking online service PlayStation Home. Jamie joined Codemasters in May 2010 to head up games production across all platforms with a particular focus on innovative revenue models and delivery channels. Prior to that he was VP of Sony Computer Entertainment’s Worldwide Studios in Europe where he was responsible for establishing new game genres around such child friendly activities as physical gaming and singing. Prior to his 8 years at Sony, Jamie was Director of Content at NTL Interactive where he was responsible for producing all the interactive content for their digital TV service.
Jamie has received much industry recognition (including 3 BAFTA and 2 AIAS awards) and commercial success with franchise sales in excess of $1 billion. He is a board member of TIGA (the UK games industry association), a member of BAFTA and is on the advisory board of the Develop Conference. Jamie also sits on the Computer Games Skills Council of Skillset, the industry body which supports skills and training for the creative industries in the UK.