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Jamie is the Managing Director of Avril Digital and concept designer/producer for its projects. Jamie has 14 years experience producing entertainment projects in the theatre, TV and interactive industries. Jamie joined the BBC in 2000 with responsibility for developing games and services online, interactive TV and mobile platforms. Jamie created, commissioned and executive produced a multitude of games including the BAFTA award-winning Celebdaq and others based on some of the BBCâ€™s best loved brands including EastEnders, The Office, Little Britain and Neighbours, primarily targeting young audiences. Jamie started Avril Digital in December 2007 to specialise in creating console-based interactive entertainment for children and families and has produced Peppa Pig, Tracy Beaker, Horrid Henry for Nintendo DS, Wii and PC and High School Musical and Star Wars: Jedi Trials for LeapFrogâ€™s Didj.