Please note: this profile is now part of an archived conference and information may be outdated.
James is the Product lead at ustwo – the studio of dreams. He is an advocate of User Centered Design, which he finds vital when designing products and services for Children. He has worked extensively on mobile and media design projects for Channel 4, Virgin Media and more recently, and significantly, on the Sky Kids app.
We all know the kids market moves quickly, trends come and go, platforms are adopted and dropped. So how are brands keeping pace with kids’ continuing ability to be one step ahead, and what are they doing to evolve their relevance? In this session The Pineapple Lounge takes key media brands on a different kind of insight journey and explores their reactions and willingness to change. It combines fresh research, new peer-to-peer techniques, trend analysis, expert consultancy, and working directly with kids and teens, to bring a greater understanding of the big changes coming to our industry. The result will…
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