Please note: this profile is now part of an archived conference and information may be outdated.
Ideas at Work
Henry Becket (Chief Enthusiast)39 Long Acre
Ideas at Work is a creative consultancy which works to conceive, incubate and bring to life ideas for both children’s TV series and commercials. It was started by Henry Becket, who over the past 30+ years has worked with most of the world’s major toy/game brands.
Through it, he has written/directed hundreds of commercials, and has seen the first major broadcast project, ‘Olly the Little White Van’, start to make waves around the world. Now in over 20 languages, ‘Olly’ is a high quality 78-episode series, in 3D HD CGI. 13 more episodes have been commissioned, in a JV between creative/production teams in the UK and India.
The series, which appeals particularly to older pre-schoolers – boys and girls – is designed to be enjoyed by parents/grandparents as well, and has at its heart a theme which resonates around the world: “Have fun helping”. A significant L&M programme is helping to drive the brand’s growth, with over 50 toy/game/publishing lines in several markets, as well as a much-liked app and website. With its own YouTube channel, global online hits and viewings now exceed 500m, and an educational package has been developed to help optimise interaction.
Further projects are in development, including one focussing on weather, climate, farming, food – and fun!