Please note: this profile is now part of an archived conference and information may be outdated.
Ian Douthwaite is the CEO of Dubit Limited, a company he established in 1999 with young people themselves to improve youth engagement.
Dubit is a transmedia agency that through its research, game development and marketing divisions has helped clients including the BBC, Disney and Turner Broadcasting extend their IPs online. This covers the entire process from audience research through to strategic advice on business modelling, the production of cutting-edge virtual worlds, and their management.
Part pioneering research agency and part innovative games studio, Dubit understands a child’s relationship with digital media. Dubit uses this insight to create engaging digital content and ensures its clients are in tune with young people’s motivations and behaviours.
Dubit’s work has included the creation of interactive story worlds to complement existing narratives that children love, turning books, comics and toys into interactive adventures. Dubit’s games help brands to entertain and educate, and generate revenues and profit for clients all over the world.
Twitter: @dubit and @dubitplatform
Mob: +44 7831 634575