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LEGO Company Ltd
Senior Global Director, Licensing and Entertainment
With over 14 years experience working at The Lego Group, Hilary Plummer is the Senior Global Director for inbound Licensing and Entertainment, responsible for overseeing long standing global licensing partnerships with companies such as Warner Brothers and Disney as well as securing new IP themes to compliment the LEGO portfolio of home grown play themes. Inbound licensing and entertainment is also responsible for driving, developing and distributing The LEGO Group’s content strategy.
Prior to this, she worked as Licensing Director for Universal Studios, managing the European Licensing Programme for Universal Studios Consumer Products.
Children’s play patterns have always involved a mash-up of brands. Toycos such as Lego are also brilliant at layering brands, with their top-selling products supporting other brands. The movie Toy Story pivots around this play pattern and The Lego Movie reflects this play pattern with external brands mixed with its own. However,…