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Helena Mansell-Stopher
Bulldog Licensing
Retail Director
Helena Mansell-Stopher is the Retail Director at Bulldog Licensing, Bulldog Licensing works with a number of the world’s leading brand owners to develop merchandise programmes ready for the international and domestic licensing markets. Working with both the owners of existing brands to develop and enhance their consumer products programmes, and with the owners of more nascent IPs to help create brands that are fit for purpose in the highly competitive world of brand licensing. Helena’s role at Bulldog Licensing is to drive the key area of retail development across their portfolio on brands such as Shopkins, Yo-Kai-Watch, Angry Birds and the full EA portfolio to name a few. Having started her career at HIT Entertainment managing publishing globally, she has worked at Entertainment Rights, 4 Kids, Marvel Entertainment and most recently for the last 8 years was on the senior leadership team and headed up the UK/Nordic consumer products team of 13 at Mattel. Helena has a wide range of brand experience across pre-school, gaming, celebrity as well as TV and film brands, including Spider Man, Hulk, Iron Man, Thomas the Tank Engine, Postman Pat and Barbie.
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