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Helen Keogh is a BAFTA winning Digital Producer, specialising in first class education and entertainment products for the children’s market. She has eleven years experience of managing high profile and complex projects for a variety of international children’s clients, working across brands such as ‘Peppa Pig’, ‘In the Night Garden’ and ‘Dora the Explorer’. A former CBeebies Senior Producer, Helen was awarded the Interactive Children’s BAFTA in 2010 for her work on ‘ZingZillas’.
Apps: Standing out from the Crowd
How does a kids’ app achieve breakthrough in a crowded marketplace. What are the ingredients for success, and what causes some to fall by the wayside? 80 to 90 per cent of all downloaded apps are used once and then eventually deleted by users. Which are the ones that makes kids laugh? What are parents looking for? Which get recommended by children and parents and why? What should you avoid? This session will explore tricks of the trade for making loved and successful children's apps and delve into the key areas which can make or break an app's success; Playfulness,…
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