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Heather McDaid

Society of Young Publishers Scotland

Blogger & Social Media

Heather  McDaid

Heather is a freelance culture writer, book blogger and Publishing Masters student, currently assisting some publishers with marketing and editorial work. After completing her dissertation later this Summer she is keen to continue full-time in the field, looking to pursue a career in publishing in Scotland. She joined the Society of Young Publishers Scotland committee earlier in 2015 as a blogger, continuing to write about publishing-related news and events, with a view to experiencing and documenting more in the publishing field.

Heather's Sessions

Well Advised - Report

Posted on: Friday 03 July 2015 5:08pm

Takeaway You need clarity about the purpose of the project from the start. If children hate your product, it doesn't matter how much you all like it. They're the most important. Media literacy and competency with technology are different things, often confused. Detail Host David Kleeman prefaces the event on…

Transmedia Journeys - Report

Posted on: Friday 03 July 2015 1:36pm

Takeaway: You have to follow the users, not try push them to where you want them to go. Your starting point must be a good one, and don't lose the soul of it as you expand. Understand where and how your market operate, be truly cross-platform to accommodate. Detail Through…

Changing Channels: Commissioner Conversation with the Celtic Commissioners - Report

Posted on: Friday 03 July 2015 7:06am

Funding is a vital part of the media industry, finding someone to support or work with in order to bring your vision to life, but it's not always easy to know how. The panel members Grainne McGuinness, Pauline MacNamara, Margaret Cameron and Sioned Wyn Roberts came to chat through funding…

Learning by App - Report

Posted on: Friday 03 July 2015 6:56am

Takeaway:  Children under 3 years old use tablets very differently to those over 3. You should let children's imaginations run wild - don't restrict them, encourage them. There are thousands of education apps that need curation. Games can also help learning, even without meaning to. Details: Apps are becoming a…

The Business of Digital - Report

Posted on: Thursday 02 July 2015 4:55pm

The Business of Digital sought to look at overheard complaints of digital business, beamed onto the screen, so the panel could deconstruct them from their own experience. The four digital surgeons looking to breakdown the perceived industry woes were Sharna Jackson (Hopster), Darren Garrett of (Popogami), Chris Kempt (Burke &…