Please note: this profile is now part of an archived conference and information may be outdated.
The Rastamouse Company Ltd
Greg is an award-winning, creative producer with extensive experience developing scripted content for a variety of television genres. Since 2007 he has directed much of his energy to the development of Rastamouse onscreen as well as expanding the brand into the live event space and music. An active musician and holder of a PhD in Music, Greg has been instrumental in the development of the Rastamouse Rocksteady Reggae School music education programme.
Brands and Learning
In 2014, Nickelodeon and Rovio made significant moves into the educational app market, while for many years brands such as BP, Barclays and M&S have engaged in corporate social responsibility activity in schools. Brands can use their familiarity and their assets to support learning about subjects where they have specialist knowledge, or use character and stories familiar to children and young people as the core of educational resources. If the brand name helps engage children and young people in home and school learning, is that simply a good thing? Do brands risk dumbing down education or creating a commercial playground…
Statement regarding COVID-19
We are continually reviewing plans for CMC 7-9 July 2020. Please keep in touch with us via our e-bulletin, website and social media so that you are abreast of our plans for the conference.