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Grace Tian

Magic Mall

General Manager

Grace Tian

Grace is General Manager at Magic Mall (Beijing) Culture Co., a division of DYTM Media Group, where she is a board member. Grace specialises in media planning & government public relations and is involved in philanthropic projects for Chinese youth organisations. She is the creator of ‘Luo Bao Bei’ and has been instrumental in the success of the franchise in China. Grace was credited an honorary member & consultant to Save The Children Committee set up by the Beijing Ministry of Cilvil Affairs. She was the brand consultant to ACWF (Chinese Women Federation) & CWDF (China Women’s Development Foundation). Grace has led the Luo Bao Bei Foundation since 2010, working closely with educators & elementary schools to promote pro-social & community outreach programs. ‘Luo Bao Bei’ is recognised by the government as the local animated series of the year. The series is now represented by 9 Story Media Group outside of Greater China.

Company Profile

Established in 2008, MagicMall (Beijing) Culture Co has been creating quality content and unique stories with cultural elements for kids and families around the world. With the motto to “Spread love and happiness to kids and families around the world”, we have continuously been learning and developing for the past 10 years, we have built up a high value animation ecosystem platform and been deeply involved in animation content creation, brand operation, copyright licensing and animation integration marketing.

What we are looking for

1. We are looking for new IPs that are considering or interested in entering into China
2. Any companies that wish to learn more about possible elements to include in their IP or marketing campaign that would potentially appeal to the Chinese audience, we would be more than happy to have a talk with them.