Please note: this profile is now part of an archived conference and information may be outdated.
Grace is General Manager at Magic Mall, Beijing. Magic Mall is a division under DYTM Media Group, where Grace also serves as a board member. Grace has over 10 years’ experience in broadcasting and media planning; she is the creator of LuoBaoBei and has been instrumental in the success of the franchise in China. Grace has a Master’s degree from the Beijing Capital University of Economics and Business.
Magic Mall was formed in 2008, under DaYe TransMedia Group (est. 1997, known as DYTM) together with sister companies DYTM TV and Ad Society. Magic Mall specializes in creating kids & family entertainment content – original IP includes LuoBaoBei (tv series) and Kick’n’Rush (comic books in collaboration with the Chinese Football Association). Current projects in development are: Running Man Animation (in conjunction with the no.1 reality show produced by the Group); Nestar, a 26*11’animation series together with the National Stadium (aka the Bird Nest); and a robot-themed indoor park, GooGo World. Magic Mall is also the master licensee of the Santa Claus Foundation in China since 2015. Magic Mall provides creative services for character and product designs for long term partners such as the Bank of China, China Mobile, PICC, Beijing Government, HangZhou City Government, DFG Motor Group and etc.
Focus on China
How best to develop your IP in China? Whether you have a brand new idea or a finished programme, in this session you'll find the best way to expand your international market into a nation of 1.3 billion people. You'll learn about the demands of Chinese broadcasters; receive suggestions from a co-production manager; and understand the kinds of talent preferred by Chinese production companies and broadcasters. By the end of this session, you'll know how to get your IP loved by Chinese audiences and how to make the partnerships you need.
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