George Jurgens

Apps: Standing out from the Crowd

06 July 2016, 2:10pm-3:10pm
HUBS The Stage

How does a kids’ app achieve breakthrough in a crowded marketplace. What are the ingredients for success, and what causes some to fall by the wayside? 80 to 90 per cent of all downloaded apps are used once and then eventually deleted by users. Which are the ones that makes kids laugh? What are parents looking for? Which get recommended by children and parents and why? What should you avoid? This session will explore tricks of the trade for making loved and successful children's apps and delve into the key areas which can make or break an app's success; Playfulness,…