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User Acquisition Manager
George is the User Acquisition Manager at Hopster, the chart-topping kids TV & learning app used by over 500,000 families. His experience spans growth and user acquisition roles across a number of startups in the US and the UK. Beyond his more defined marketing role, George has been seen working across product development, customer support and creative.
Apps: Standing out from the Crowd
How does a kids’ app achieve breakthrough in a crowded marketplace. What are the ingredients for success, and what causes some to fall by the wayside? 80 to 90 per cent of all downloaded apps are used once and then eventually deleted by users. Which are the ones that makes kids laugh? What are parents looking for? Which get recommended by children and parents and why? What should you avoid? This session will explore tricks of the trade for making loved and successful children's apps and delve into the key areas which can make or break an app's success; Playfulness,…