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Genevieve Dexter

Cake Entertainment

Partner & Commercial Director

Genevieve founded CAKE in 2001. The company is a UK production and distribution group specialising in children’s and animated programming and intellectual property. Genevieve has been in the business for 20 years previously working for CHATSWORTH, EVA, LINK, ENERGEE and RAVENSBURGER. She manages the group’s business affairs and identifies new opportunities to grow and diversify the company. Together with her co-director Tom van Waveren, she takes care of producer relations and attracting new talent. CAKE specialises in international co-production and has produced several BAFTA nominated long-form series and was voted Distributor of the Year at Kidscreen in 2009.