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Associate Director (Insight)
As Associate Director at Space Doctors, Gem works with global brands to help them create strategies, communications, products and experiences that shape positive cultural change. Gem’s creativity, energy and command of cultural theory has led her to develop some of Space Doctor’s most ground breaking innovations including the development of its Cymbol app and network- the first real-time digital community in commercial semiotics. She holds an MA in Culture and Creative Industries from King’s College London.