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Gary Pope
Kids Industries
Director
Gary was a schoolteacher before joining a change management agency as a learning designer working with BA, Diageo and Disney.
Whilst working for Disney, Gary realised the opportunity to create Kids Industries. Today KI has offices in London and CapeTown providing Insight, Strategy and Content to clients including Mattel, eOne, Warner and Disney.
Gary is a BAFTA Juror and has won two IPA Awards for Strategy.
In 2013 Gary led the redevelopment of Al Jazeera’s 7-12 Children’s Channel into a 360 proposition and Peppa Pig’s global digital presence including the two Number 1 App Store apps. Gary is a dad and a school governor.
Gary's Sessions
Transmedia Journeys
Taking a transmedia media approach to content is often talked about but means many different things to many different people. Using case studies and expert opinion, the Transmedia Journeys session will shed light on what a real transmedia experience should feel like for the end user and whether this requires…
Brand Overlay
Children’s play patterns have always involved a mash-up of brands. Toycos such as Lego are also brilliant at layering brands, with their top-selling products supporting other brands. The movie Toy Story pivots around this play pattern and The Lego Movie reflects this play pattern with external brands mixed with its own. However,…
