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Gary Pope
Kids Industries
Director
Gary was a schoolteacher before joining a change management agency as a learning designer working with BA, Diageo and Disney.
Whilst working for Disney, Gary realised the opportunity to create Kids Industries. Today KI has offices in London and CapeTown providing Insight, Strategy and Content to clients including Mattel, eOne, Warner and Disney.
Gary is a BAFTA Juror and has won two IPA Awards for Strategy.
In 2013 Gary led the redevelopment of Al Jazeera’s 7-12 Children’s Channel into a 360 proposition and Peppa Pig’s global digital presence including the two Number 1 App Store apps. Gary is a dad and a school governor.
Research 4, 5 & 6 (Repeat)
Three 30 minute research presentations... repeated 4. Pink or Blue? Gender identification and gender-specific provision of content in the digital marketplace. 5. #FOMO! 2014, Welcome to the year of ‘#FOMO. 6. World of Wonder: Why Gaming Appeals to Kids Exploring the world of children and their relationship to gaming... 4.…
Research 4 & 5
Two 30 minute research presentations... 4. Pink or Blue? Gender identification and gender-specific provision of content in the digital marketplace. 5. #FOMO! 2014, Welcome to the year of ‘#FOMO, where kids consumption, engagement and interaction with media is based on the ‘fear of missing out’ philosophy. 4. Pink or…
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