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Gabrielle Smith

Northumbria University

Ph.D Student

Gabrielle Smith

Gabrielle Smith is a second year Ph.D candidate at Northumbria University, Newcastle and is a Film and Television graduate from the universities of Aberdeen and Glasgow. Her current research explores the role of the British children’s television presenter.

Additionally, Gaby’s passion for working with children and young adults has been realised through participating as a tutor for the non-profit organisation ‘The Brilliant Club’, and she has spoken at several international conferences, including the plenary panel of ‘The Story of Children and Television’ at the University of Warwick (2015). Her favourite CBBC programme is ‘Horrible Histories’ and she owns her very own Edd the Duck.

Report – Making It Live

Posted on: Thursday 07 July 2016 9:55pm

What do you need to create content within the live space? This session explored the benefits of brand extension in the live event space and how successful you can be at attracting a children’s audience away from the screen and into the real world Takeaway Live event spaces are an…

Report – New Platform Masterclass

Posted on: Thursday 07 July 2016 9:39pm

Brown Bag Films and 9 Story Media Group with the lowdown on pitching to and working with SVODs Video On Demand platforms are commissioning more original content than ever before. In this session, discussions were led by experts in the field who have already delivered high-end, large-scale projects to a…

Report – Connected Toy Story

Posted on: Thursday 07 July 2016 4:43pm

This session looked at the current landscape for connected toys, discussing products with their creators and asking questions regarding value, interactivity and digital products of the future Takeaway The connection between toy space and the future of the physical digital product needs exploring We need to understand why toys are so…

Report – Licensing Masterminds

Posted on: Thursday 07 July 2016 10:17am

Four experts on kids brand licensing from take on the challenge of Mastermind ‘style’ questioning in specialist and general rounds of knowledge.  Susan Bolsover from PenguinRandom house along with Rob Goodchild from Aardman, Stephen Gould from CPLG and Helena Mansell-Stopher from Bulldog discussed the opportunities in the market. Takeaways Try to make products that are 'evergreen'…

Report – Apps: Standing Out from the Crowd

Posted on: Thursday 07 July 2016 9:48am

  Playfulness, design, UX and marketing are the foundations upon which kids apps are built.  Why are some standout successes whilst others fail? Takeaways Understand your target age range by testing early.  Ask yourself 'What do kids want from apps?' Consider that between 80 to 90% of all downloaded apps…

Report – Culture for Kids Goes Digital

Posted on: Wednesday 06 July 2016 6:03pm

  This panel session invited speakers from various arts and cultural organisations to discuss how they demonstrate the ways in which they are reaching, engaging and inspiring children digitally, in order to create a more accessible and personal experience. Takeaways Creativity and participation is key, whether this is audience facing…

Report – Make Something Happen (An Open Space Workshop)

Posted on: Tuesday 05 July 2016 7:28pm

This ‘Open Space’ workshop discussed the prominent issues surrounding inclusivity, and the broader questions of how the potential of creative people is harnessed, included and represented in the wider industry. Takeaway: Delegates used the pioneering 'Open Space' method to create their own diversity agenda Working in ‘Open Space’ allows everyone present…

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