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University of Sheffield
Fiona Scott is a mixed methods researcher with an interest in early childhood education, media and psychology. She is currently working on an ESRC funded PhD at The University of Sheffield, focusing on young children’s engagement with television and related media in the digital age. The project is an industry collaboration with CBeebies and will examine the relationship between television and the lives and experiences of very young children. She has previously worked in both academic and commercial research roles.
Presentation 3: TV and Related Media in the Lives of UK Preschoolers
This presentation draws on examples from a recent ethnographic study of UK preschoolers at home which busts several persistent myths about preschool children’s engagement with television and related media. It’s a unique opportunity to glimpse into the everyday lives of eight UK preschoolers (aged 3-4) and their families living in a mix of households in Sheffield as their lives unfold over a twelve-month period. Contrary to ongoing media debates, the research suggests that preschoolers engage with television and related media at home in ways that are both physical and also social. The way preschoolers engage with TV&RM at home is also impacted by social class differences. These…