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Filippo Yacob

Primo Toys

Founder & CEO

Filippo Yacob

A Forbes 30 under-30 class of 2017 honouree, Filippo founded Primo Toys in 2013. The mandate? Find a better way to introduce coding to his three-year-old son. Filippo is also the father of Cubetto, and an award-winning creative (Cannes Lion Gold, Red Dot Best of the Best Award, London Design Award) with a passion for design, technology and education.

In 2011 Filippo founded Stag Stations, an international network of co-working spaces. Before that he was creative director at multimedia production company Brain Cube Corp, and Founder/Publisher of food publication Eat Me Magazine.

Changemakers Producer Jake Hobbs, Head of Digital, Wonky Films

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