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Fi Murray

Vivid Toy Group

Senior Product Designer

Fi Murray

Fi is the Principal Creative at Vivid Toy Group. She heads up Vivid’s newly formed global insight and innovation hub. Fostering new product opportunities with early conceptualisation, brand and property development via a creative team of thinkers, strategists, innovators and designers.

Fi Murray is a strategic creative with a decade of experience ranging from concept design, innovation strategy, story-telling, brand creation and inventing. She has developed to market over 100 products both in-house and licensed – working alongside global companies such as BBC, Mind Candy, King, Chapman Ent, Panasonic and Crayola.

Fi led the creative strategy, story building and early brand conceptualisation of Vivid’s latest boys collectable hit – Fungus Amungus. And is working on new IP that will hit the stores in January 2017.