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Estelle formed 3Line Media in 2007 with partners Teresa Reed & Mark Taylor to provide studio animation, consultancy, and to develop in-house properties. 3Line’s UK production arm is the Bristol Studio A Productions. 3Line is currently in production with 104 preschool episodes of Driver Dan’s Story Train and opening 3Line Arabia for production and development in the Middle East. Estelle previously held broadcaster roles at Children’s ITV (Controller), Children’s BBC (Deputy Head, Animation & Acquisitions), Disney Channel UK (Head of Development & Acquisitions) and BSkyB .