Please note: this profile is now part of an archived conference and information may be outdated.
Made in Me
Eric Huang is a failed palaeontologist from LA. His first real job was as secretary at Disney Publishing, where he worked for six years in editorial roles. Since then, Eric has lived in the US, UK, and Australia, working in children’s media. He was a children’s publisher at Penguin (Australia and UK), where he helped kick start the company’s digital, TV, and out-bound licensing businesses.
Today Eric is one of the directors of Made in Me, an award-winning digital agency. He’s also Publisher at Ameet, one of LEGO’s global partners, and he sits on the advisory board of several children’s media companies, consulting for start-ups and global conglomerates on story and brand strategy.
Eric lives in London. He travels a lot and spends too much time in museums and on Instagram.
The Power of Brand Partnerships
Everyone wants to monetise their IP, and brands have huge value. Building brand partnerships leverages brand exposure to mutual benefit. Sometimes it’s about money, but often it’s about the power of partnership to extend the reach of the brand. How do you make your brand appealing for partners? What are the touch points? And how can you think outside the box to generate indirect revenue as well as beneficial exposure.
New business models in publishing and cross media exploitation of brands use innovative funding models and new routes to market. Learn how some of the latest players in the field are working.