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The Pineapple Lounge
Emma’s career can be likened to one long study of Generation Z. With a long and strong background in insight and strategy, she founded The Pineapple Lounge in 2010, the same year she became a (millennial) mum, with a determination to close the gap between commercial brands and young people. As an industry thought leader and innovator in new research methods, Emma has been entrusted by global brands including Spotify, Facebook, Warner Bros, LEGO, Viacom, Hasbro and Unilever to come up with ideas, inspiration and information which build intuitive youth-proof strategies. Emma also blogs and vlogs around the subject of working parenthood, play and family trends.